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Our staff of freelance writers includes over 120 experts proficient in Geder Role Stereotyping, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Geder Role Stereotyping paper at affordable prices !What types of gender specific trends did you find for the five categories of toys?
•ConstructionI observed one construction toy and it was marketed to both girls and boys
•SportsI observed one sports toy and it was marketed without gender specific packaging
•Career/Role ModelI observed two career/role model toys that were marketed without gender specific packaging
•Domestic/Make BelieveI observed several make believe toys and they were marketed to both genders, although most items you could infer who they were targeting.For example, the Cap Gun and Uniform Walkie Talkie Set were probably intended to entice boys.
•DollsI observed several dolls and it appears that there are just as many dolls for young boys as there are for young girls.But as the age groups increase, the boy dolls become action heroes.
.Explain how this assignment contributed to your perceptions of gender role stereotyping by giving examples from what you observed.
I was aware of marketing stereotypes prior to this assignment, but this assignment helped me to further recognize marketing strategies that may not be as overt as others.For a traditional "boy" toy that both boys and girls may enjoy using, the advertisement will include both boys and girls.But they are sure to include more boys than girls.For toys that promoted cooking or cleaning, I did not see any males included in the advertisement.I do not blame the marketing executives for exploiting these stereotypes, because they did not create the stereotypes.Society as a whole is responsible for creating these stereotypes and will ultimately be responsible for changing them.I am sure that as society's views of the gender roles change, which the marketing strategies will also adapt to the change.
.Identify the commercials observed during children's television programs.Describe the types of products they were marketing.What types of messages do you think this is sending children?
The first commercial that I observed showed several dolls that were referred to as "My Scene" dolls.They showed little girls playing with them and then they cut to scenes of the animated dolls dancing at what appeared to be a club.The message in this commercial was about partying and having fun with these new age dolls.
The second commercial that I observed showed a couple of boys playing with Hot Wheels Die Cast Race Cars.The commercial showed how much fun you can have with the little cars and how fast they can be.This seemed to express the idea that boys should like shiny, fast cars.
The third commercial that I observed showed an animation of the Rugrats all in one room dancing to the latest music and then followed with a display of the dancing toys with a boy and girl playing with them.The Rugrats has a good gender mix and their message seems to promote harmony and no gender-specific stereotypes.This commercial was just about having fun with some cool new toy, no matter what gender you are (because they have several toys for both genders).
The fourth commercial involved Legos and had the typical stereotype of a boy construction some object.This commercial explicitly expressed the stereotype that boys should be able to build and create things.
The fifth commercial involved a Leap Pad product.Leap Pad is one of the leading sellers of children's educational toys and normally appeals to both genders, although the commercial that I observed only contained a little boy.
The sixth commercial was for a new Barbie.The Salon Surprise Barbie was target specifically at little girls.The doll has the latest hair attachments and styling tools, which feeds into the idea of girls wanting to style hair and create pretty new designs.Hair styling is traditionally a female trade.
The seventh commercial involved a Bob the Builder Toy Set.The message and gender stereotyping here was the same as for the Legos, that boys are natural builders.
The eighth commercial was for Power Wheels toy vehicles.The majority of the children shown were boys and this feeds into the idea that boys should love car and be good drivers.The girls' vehicles were pretty and it seemed to be more about style than the ability to drive.
The ninth commercial that I observed was for the Easy Bake Oven.Again, the stereotype that females enjoy cooking was present.The little girls were displayed as little homemakers that were exciting to be doing something that they were "naturally" good at.
The tenth commercial was for Bratz Dolls.These dolls promote getting dressed up and ready to go out.The stereotype that females should have a "Passion for Fashion" is present here.
The eleventh commercial that I viewed was for a Singing Starz Karaoke Machine.In this situation, they used a young girl to market the product but did not dress her up to fit any stereotype.This commercial did not appear to be targeting a specific gender, just the average child.
The last commercial that I observed was for Street Flyers Retractable In-Line Skates.A young boy was used in this commercial to show the male stereotype that boys should be involved in or at least attracted to exciteme
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