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/80/680/image005.gif alt= Cadburys SWOT Analysis
To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Cadburys.
SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into Cadburys current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats.
Strengths
Weaknesses
Large established business
Good reputation
Wide portfolio of products
Good advertising (Coronation St)
Large target market
Large Market share
Good customer base + loyalty
Unmotivated staff in the work place
Too big a demand for a particular product
Opportunities
Threats
Sponsorship for sporting events
Diversify into a different market
Expand Nationally
Promote using large marketing strategies
Cadburys main competitor Nestle launching a new product
More companies diversifying into the chocolate ...
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