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Our staff of freelance writers includes over 120 experts proficient in Marketing Mix, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Marketing Mix paper at affordable prices with Live Paper Help!The Chubb Corporation was formed in 167 and was listed on the New York Stock
Exchange in 184. Today, Chubb stands among the largest insurers in the United States
and the world. Chubb¡¯s 10,000 property and casualty employees serve customers from
110 offices throughout North America, Europe, South America and the Pacific Rim.
For Chubb as a whole, it is looking for good premium growth and underwriting
profitability. Among the competitors, Chubb needs to find out its competitive advantages
and its strengths so as to reach its strategic goals.In this paper, I would like to discuss
the marketing mix Chubb implemented the new products it launched, its price strategic,
the advertising campaign and the new market Chubb is entering into. As an industry giant
and a well-managed corporation, Chubb did very well on the former three aspects and I
will share its successful experiences. However, as for the latter aspect, I do not quite
agree with some points of its strategic plans and tactics in its operation. Therefore, I¡®ll try
to analyze the marketing issues involved, to recommend the alternatives and to anticipate
the outcomes for the last topic.
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Chubb, the 14th largest U.S. property/casualty insurer, specializes in executive-
protection and financial¡ªinstitution coverage, particularly directors-and ¨Cofficers
liability; employment-practices liability; errors and omissions; fiduciary liability; and
fidelity.
The company also is active in other commercial lines and has a large personal-lines
business. The business environment becomes more complicated now, which brings more
opportunities, and also requires the various products to meet customer¡¯s specific needs.
Chubb has implemented a series of approaches to reach its goal of satisfying the
customer¡¯s expectations.
Marketing tactics
1. To counteract weakness in the standard commercial insurance segment, Chubb
lately has been cutting unprofitable business and raising prices.
. In the fall of 1, Chubb finished the acquisition of Executive Risk Inc. Chubb is
one of the pioneers of executive protection coverage, and the acquisition further
strengthened its leadership position in this market. This business is among the
most profitable of Chubb¡¯s specialty commercial lines. Being one of the top two
carriers in these lines gives Chubb distinct advantages with its brokers and agents.
. Chubb launched Cyber Security by Chubb for Financial Institutions, an
insurance policy specifically designed to help protect financial institutions
against losses resulting from Internet-related security breaches.
4.The Chubb Group of Insurance Companies has signed on as a corporate
sponsor of the National Trust for Historic Preservation, the nation¡¯s leading
preservation organization, and has launched an insurance program for the
unique exposures to loss associated with the ownership, restoration and
occupancy of historic homes. Unlike many typical
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