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"The customer is king." That simple, yet powerful, phrase describes today's approach of marketing. Whereas a few years ago, the marketing approach was more towards selling for a profit, today's approach is more towards maintaining that profit at whatever means. This means more interaction with the customer, interactions which aim at getting to know its customers better by building lasting alliances. This is the primary drive behind building relationship. Besides, it is relationship that greatly benefits today's companies, whether they belong to the goods or the service sector.
Of the many competing companies out there trying to grab a piece of the big, benefit pie, Wal Mart and Target are excellent examples of companies that rely on building strong relationships. These companies are not only big and renown, but they are direct competitors. Both engage each in a never-ending war on selling to customers, but most importantly, keeping that customer. Both companies do this by offering excellent service (whether it is in the store itself or online), affordable prices, customer feedback link, and the satisfaction of having that customer back real soon. Besides these similarities, both companies have several differences.
Besides the prices and the staff behind it, Wal Mart and Target have several differences that are aimed particularly on building relationship with customers. These differences can be viewed through their respective websites. Target.com offers just about every product that the traditional store offers with the convenience of ordering it from the web. In its homepage, one can view what's on sale as well as searching for the nearest store and navigating through their inventory. Also, Target.com has links to other sites such as Amazon.com as well as a link to apply for credit at Target. Walmart.com offers just about the same the service as its competitor. However, Walmart.com goes a step further. This company is proud of its gigantic inventory, as it implies upon viewing the homepage. Unlike Target.com that relies on Amazon.com for books (and much more), Walmart.com offers up to 500,000 titles from its own inventory. Also, Walmart.com is very updated in regard to the time of the year. The site recommends items for such upcoming events like graduations and Father's Day. Aside from this, Walmart.com has a link in which, people can get discounts and news regarding merchandise and suggestions upon typing your email address.
Upon viewing both websites, I have to the conclusion of considering Wal Mart's site the better of the two. Not that Target.com is bad, for it isn't, but Walmart.com offers just a little more. This, of course, is just a part of the service they provide. But on the long run, it can be the means of success that Wal Mart has been experiencing throughout these past years. For in the past, Wal Mart's success was primarily based on offering low prices and a variety of goods. Now, Wal Mart is maintaining that success by expanding its service (i.e. Walmart.com). Building relationship is the key to Wal Mart's service, the key to just about any other company in today's customer-oriented society.
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